Graphics Design and Clipping Path 

3D of Ring

In the heart of Bangladesh's creative landscape, it thrives as a leading graphics media house, heralding innovation and excellence in image editing and multifaceted design solutions. This dynamic hub represents a convergence of artistic flair, technological finesse, and strategic creativity, catering to a diverse clientele with a myriad of design needs.

A Graphics Media house is one that provides all services related to Graphics design.

We talk about s such a company (we assume CB) in Bangladesh. The services of the company were providing image editing services to E-commerce Companies based in Europe and Asia.

This was some several years ago.  The company provides the following services:

 

·         Clipping Path

·         Retouch

·         Color Correction

·         Shadow creation

·         Ghost Mannequin. The first time I heard the term, reminded me of “Ghost Busters’’

·         Neck join

 

 

Collectively they are called Image Editing or photo editing services. These services are completed using Adobe Photoshop.

The Pen Tool from Photoshop is used and that is just 1% of total Photoshop capabilities. People working here think that they are graphics designers’’ but that is not the case. This is manual work and which is being replaced by automation.

 

I foresaw this a decade ago. I advised about the need for diversity and fortunately, the company CB took my advice.

 

                                 After Editing

    Before Editing

 

 

 

The structure of an image editing Company

 

About 20 -30 people work in a shift. In the case of CB since they work with well-known European and US Brands, the no of people is 10 times.  There are usually three shifts:

 

·         Morning

·         Evening

·         Night

 

 

Each shift has more than 1 team leader who is commanded by two production managers. One of the PMs is the assistant PM.

 

The designers stick to the task they are supposed to do. That is they give real quality work provided it is the current work. The designers do not focus on any other work if not advised by their managers.

That is a big team who are experts in their jobs, whilst providing quality and timely work.

 

The fact is these designers have experience of more than 10 years and dealing with brands such as Rolls Royce, and Mercedes. Really? Yes.

 

The brands then (a decade) ago did not give directly. The brands give to some German Media House. The German Media house gives it to the company (I was working with then) by FTP.

 

Once this is downloaded it's distributed throughout the LAN network. It is then redistributed from the LAN to individual designers.

 

      Which brands and companies need bulk e-commerce photo editing?

 

 

      The thing to understand quality and color are not the same for every client. That is a client C1 (from Germany)’s understanding of blue and client C2 (Netherlands)‘s blue won't be the same.

What to do in this case?

 

The wisest thing to do is get instructions by email in a PDF or text file.  In the above case of color, take the RGB or Hexadecimal value. Many times the client does not know himself. In that case best thing would be taking a sample picture. Otherwise having a vague or uncertain idea about a job would be problematic.

 

 

Rights of Pictures

 

  Many companies or brands think about the rights of pictures they want to give to the Graphics Media House.

That is covered in the NDA or Non-Disclosure Agreement. Once that is signed by the Client Company and Graphics House, there is nothing to worry about. The NDA basically says that pictures, materials, or info given cannot be used by Company 2(Service Provider) be used in ways other than for which permission is given.

 

E-commerce And Apparel Companies need E-commerce Bulk Image Editing services.

E-commerce and Apparel companies like H&M need needs bulk image editing services. The Studio house of companies has a flow that is planned. The designers there are engaged in other creative work for example.  Spending 16 hours on a day on image editing would be a loss.

2000 per day would require a team for say 10-11 hours. The size of the team would matter. Then there is QC checking the quality and many other factors involved. The best thing is to outsource to a company say in Bangladesh.

Savings- About 40-45% savings if a company outsources its image editing (based on certain things like Quantity and how long)

 

 

 

Automation and manual Post Production

Yes, there is automation in the industry. What is the advantage of manually editing pictures?

 

Simply put –One is Slice Bread and the other is a Tortilla or handmade bread. Both are bread except the taste of hand bread is really great. Another thing is many times other creative operations are necessary and automation cannot handle it.

 

I once asked to a Director of a US footwear brand why she paid so much attention to the clipping path work instead of the other work like color correction and retouching, she gave us. She replied that once the clipping path is of good quality, the rest of the work will be of quality. What she said was true. This I have known since was on the Production team once.

 

Various Graphics Design Services

It is not just image editing services that are outsourced.

They include:

Video Post-Production Services

Companies like ASOS for example would need video editing.

This would include:

·         Motion Graphics

·         Video Compositing

·         VFX Services

·         2D Animation

 

3D Modelling

·         Product Visualization.

·         Interior Visualization

 

 

3D Animation

·         3D Product Design and Render

·          VFX

 

The idea is for one Graphics Media house able to provide all.                                               Yes, this is possible from Bangladesh. The idea is to save time, efficiency, and quality.

 

I remember about an incident a decade ago, a European top management owner doubting if Bangladeshi designers could produce a physical interior of an office. The answer was yes and he found it out. The fact is Bangladesh has quality people who are enthusiastic and have proven to give quality work. The garments industry is an example. The Brands like:

·         H&M

·         GAP

·         ZARA

And other brands are giving making their garments in Bangladesh. The first time I heard it I was shocked.  Bangladesh should indeed concentrate in other development areas other than garments. Have a plan B. My knowledge of Graphics Design and image editing companies in Bangladesh came from working with them in various roles.

 

--Arayan

arayan.gomestx@gmail.com.

 

Contact for Graphics Design and Post Production Consultancy in Bangladesh.